Search traffic is very desirable as it has the highest conversion rate. Search engine marketing is an ongoing battle and is not something that generates its most favourable results in the least possible amount of time. Be wary of promises to get you links from dozens or hundreds of websites …

The most important thing with a trust or brand problem is to never try to squash the truth. Among these extensions, you will almost always use .com, .net, and/or .org. If you want your website to rank well on Google, you'll need to post high quality content. If you're …

Buy a URL with your keyword in it and you were done. Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire …

An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. CSS errors could also impact search rankings as for example Google says pages can be penalized if CSS …

If you don't know your audience, you won't be able to create great, shareable and relevant content, and you may as well not bother creating blog posts and article at all. The Disavow tool is part of Google Search Console (formerly Webmaster Tools) that allows websites to discount the value …

Perhaps the most commonly known aspect of SEO, the feature which attracts business to seek out the services of an SEO Agency, is the service's ability to increase a website's positioning in SERPs (Search Engine Results Pages). Copy written for search engines does this through the search engine's correlation of …

If you're an existing business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team will be meeting and talking to them everyday. Otherwise, you could learn more …

This is usually enough to get the link removed. Many businesses assume that they don't need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on …

Travel reservations, magazine subscriptions, organizational memberships, B2B (business to business) sales, and even donations fall into this category, as do retail sites from Amazon.com to the smallest, home-based micro-store. The hierarchy of effects model features similarities with theories regarding attitudes and attitudinal change, including the concepts of cognitive, affective …

Keyword stuffing refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose). Even guest-blogging with a sole motive to …