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If you dont find a perfect match, select the nearest category that you fit under. Search engines can easily discern duplication (through shingle analysis, singular value decomposition (SVD), etc.) in areas such as navigation, sidebars/blogrolls with the same links and footers all using the same text. With a range …

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If you go with an agency that charges exorbitant rates for simple services, you could end up with a negative ROI. If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for …

And what's the result? So many bloggers forget the importance of proper internal linking for SEO purposes. Life insurance products such as renew life are designed to provide you with the reassurance that your dependents will be looked after if you’re no longer there to provide. Each Save Our …

In this example, canonical tags transfer SEO credit from duplicate URLs to the default page that you want to rank. Keyword-based titles help establish page theme and direction for your keywords. A simple search on Bing for SEO Consultant will give you what you need. Now, New Media Now fully …

Don't rely on directories. The answer is simple - inbound linking cannot hurt your search ranking. However, if you focus on building relationships with other sites and other authorities on the web, you can benefit greatly by the process. For example, where would one find rockinghorse in this country? For better …

The content and physical piece of the puzzle is referred to as on-page SEO. It helps if you like to write. Frequent link audits can save your site from the dangers of negative SEO. If you constantly monitor your links, it's easier to spot a sudden change before it becomes …

Whether you're selling products or services, you can use search engine optimisation to rank highly for terms relating to your business. Thanks to geographical targeting, you can make sure that your content is aimed at a local audience to encourage a higher return rate. Thanks to SEO, you can dominate …

Before further examining an IMC program, consider the traditional framework of marketing promotions. In addition to page rank and specific ranking factors, it 's important to understand how Google search results have evolved. Many agency professionals better understand consumers and trends because they work with a number of clients over …

When the search program doesn't reach into the right areas, the program can be rendered ineffective. The effect of such practices can benefit your site's SEO enormously, making it firmly an issue for marketing professionals as well as IT. Search engine marketing (SEM) refers to the utilization of pay-per-click (PPC …

The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. If you want people to link to you, make it easy for them. Create HTML ready snippets that people can plug right into their content to link to you, because some linkers in your community might …