Whether you're selling products or services, you can use search engine optimisation to rank highly for terms relating to your business. Thanks to geographical targeting, you can make sure that your content is aimed at a local audience to encourage a higher return rate. Thanks to SEO, you can dominate …

Before further examining an IMC program, consider the traditional framework of marketing promotions. In addition to page rank and specific ranking factors, it 's important to understand how Google search results have evolved. Many agency professionals better understand consumers and trends because they work with a number of clients over …

When the search program doesn't reach into the right areas, the program can be rendered ineffective. The effect of such practices can benefit your site's SEO enormously, making it firmly an issue for marketing professionals as well as IT. Search engine marketing (SEM) refers to the utilization of pay-per-click (PPC …

The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. If you want people to link to you, make it easy for them. Create HTML ready snippets that people can plug right into their content to link to you, because some linkers in your community might …