As usual, a simple Google Sheets document will suffice. Be advised that certain keywords can be more expensive than others. Does storytelling with data really work? Trust Solent Deal is a metric created by SEO tool Majestic, which it defines as: A score based on quality, on a scale between …

You will have greater control over the content on the site and will be able to update it more frequently (for example by writing a blog), which has huge benefits for SEO. Reaching an international audience is an opportunity that is now available to small and medium businesses in a …

Also if the SEO is done right, most of this traffic will be people who are looking for what your business offers. This helps to compare the current image with competitors. Create meaningful earned conversations using a pr freelancer for your communications partner. Still, Stutter Free hardworking business owners trying …

Page composition dictates that proximity and distinction (the more unique one document is from another) by distinguishing your content, the better. If you are dabbling in SEO for your small business chances are you've probably heard the term "long tail" at this point. It basically means bundling all of the …

If you want to be successful, you need to work together with your client. In business, every strategy and campaign must yield measurable, significant ROI. If it is something that won't help grow your business, you won't do it. Because the ROI from SEO is slow in arriving, many small …

Don't rely on directories. The answer is simple - inbound linking cannot hurt your search ranking. However, if you focus on building relationships with other sites and other authorities on the web, you can benefit greatly by the process. For example, where would one find rockinghorse in this country? For better …

Here is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search engines to list their content (sometimes not even related to the keywords) as high as possible. The first is …

Include a sitemap that 's easily accessible by Google. A common misconception about SEO is that it's a one and done practice. Many business advertisements provide web addresses or telephone numbers so that buyers can request more information or make a purchase. For example, where would one find a rocking …