The philosophy of metrics

Search traffic is very desirable as it has the highest conversion rate. Search engine marketing is an ongoing battle and is not something that generates its most favourable results in the least possible amount of time. Be wary of promises to get you links from dozens or hundreds of websites …

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The infamy behind page rank

99% of people don't need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. The overall objective of SEO is to optimise a website for search engines like Google, Bing and Yahoo. Google values relevancy to the …

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